Personalized annual Wrap videos
A loyalty experience customers want to share
A breakthrough video personalization platform - proven at national scale with Woolworths.
Turning customer data into meaningful stories. Driving loyalty - fuelling organic social sharing.
How Woolworths engages millions of Rewards members with hyper-personalized video CX
Each year, HumanableCX partners with Australia’s largest supermarket chain, Woolworths, to deliver one of the most powerful customer engagement campaigns in Australia: a personalized ‘End of Year Wrap’ video experience sent to up to 6 million Everyday Rewards members - via email, SMS, and in-app.
What makes it work? Data driven storytelling
Each member’s video is tailored using their personal membership interactions and preferences
Shareable + Customizable
At the end of each video:
Members are invited to share their video on social media.
A unique interactive storyboard editor console opens and lets them select which frames to include - privacy by design.
Real-time edited preview with
zero re-render delay, thanks to HumanableCX's instant video
IP technology
Full video, as received
can be shared
Scenes can be selected or left out of the member’s shared video
Share button opens member’s share channel options
The HumanableCX personalized video share console
How Woolworths engages millions of Rewards members with hyper-personalized video CX
Each year, HumanableCX partners with Australia’s largest supermarket chain, Woolworths, to deliver one of the most powerful customer engagement campaigns in Australia: a personalized ‘End of Year Wrap’ video experience sent to up to 6 million Everyday Rewards members - via email, SMS, and in-app.
Personalized annual Wrap videos
A loyalty experience customers want to share
A breakthrough video personalization platform - proven at national scale with Woolworths.
Turning customer data into meaningful stories. Driving loyalty - fuelling organic social sharing.
Rewards points earned
Points converted to Qantas
Most purchased products
Docket metres saved via digital receipts
Number of ‘Boosts’
Fuel savings
Favorite partners (BigW, BUPA, BWS)
Total $$ value
Each member’s video is tailored using their personal membership interactions and preferences
The HumanableCX personalized video share console
Real-time
edited preview
with zero
re-render delay,
thanks to
Humanable's
instant
video IP technology
Share
full video
Option
to select
only
certain
scenes
Share
button
opens
member’s
share
channel
options
ROI for brands like yours
Sent to up to 6 million members
Simultaneous streaming with no latency or
bandwidth issues
Built on HumanableCX's robust
IP platform
6M
Engineered for scale
Share options are only limited to channels available on the member’s device
At the end of each video:
Members are invited to share their video on social media
A unique interactive storyboard editor console opens and lets them select which frames to include - privacy by design
Real-time edited preview with
zero re-render delay, thanks to HumanableCX's instant video
IP technology
Full video, as received
can be shared
Scenes can be selected or left out of the member’s shared video
Share button opens member’s share channel options
The HumanableCX personalized video share console
Infinitely shareable - Infinitely viral
Share options are only limited to channels available on the member’s device
Engineered for scale
6M
Sent to
up to 6 million members
Simultaneous streaming with no latency or bandwidth issues
Built on
HumanableCX's robust
IP platform
ROI for brands like yours
Ready to bring your customer data to life?
Discover how HumanableCX redefines personalized video at scale